Nostalgia meets modernity: The Choose collection by Artemide combines classic shapes with the most modern materials and modern technology. For example, the lampshade of the Choose lamps look like they are made of pleats, however the vertical furrows in the diffuser of the Choose lamps are not made of paper or textile, but of especially durable as well as antistatic polycarbonate. This creates an interesting light dispersion. On the inside the lamps are either lined with an ecru-coloured parchment paper or a red printed synthetic material, which provides the cosy atmosphere of the Choose lamps. But the Choose lamps are especially distinguished by the flexibility of their lampshades. With an integrated spring the shade can be tilted 30 degrees as well as turned around its own axis; this enables the Choose lamps to offer variable light settings. The lamps from the Choose collection are thus wonderfully suited as room as well as reading light.
Three lamp types are included in the Choose collection by the Italian design manufacturer Artemide: The table lamp Choose Tavolo, the floor lamp Choose Terra, and in the maxi version as floor lamp Choose Mega Terra, as well as as wall lamp Choose Parete, which is now also available with an additional LED light as Choose Parete + LED wall lamp. Aside from the diffuser made of polycarbonate the material of the base as well as the delicate shaft of the Choose lamp is Zamak refined by a grey lacquered metallic surface.
Creator of the Choose collection is the designer and architect Matteo Thun. The South Tyrolean born in Bolzano was presented with numerous design and architecture awards, he lives and works in Milan. He created the surprising Choose collection in the year 2006 for the lighting manufacturer Artemide, whose shape plays with tradition and modern age. Along the philosophy of the Italian company the Choose lamps flexibly adapt to the needs and the changing activities of the people. Thus they give you direct reading light or indirect room light whenever you need it. With the Choose collection by Artemide hotels can be cosily furnished as well as private spaces or offices. Lots of light and atmosphere, the Choose collection is a true all-rounder made in Italy!
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