Popworm 7 Shelf

The innovative Popworm 7 Shelf was designed by the renowned Israeli-born designer Ron Arad for the Italian contemporary furniture manufacturer Kartell. Kartell was founded in Milan in 1949 and specialises in pieces that add emotion, quality and durability to your home. Working with top designers, the company has established an enviable international reputation.

Designer Ron Arad made his name with an iconoclastic approach to interior design. Arad's background is in both industrial design and as an artist. His utilitarian approach shines through in every new piece that he creates, while his artistic background means that there is always an unusual twist to all his work.

In the Popworm 7 Shelf, that twist is a quite literal one. Manufactured from flame-retardant PVC, the shelf can be twisted into whichever direction or form its owner requires before being fixed to the wall; the humble bookshelf has never been more interesting. Bookends are supplied so that the Popworm 7 Shelf becomes a personal sculpture while serving as a useful storage space for books, DVDs and CDs. In characteristic style, this designer has reinvented a furniture staple for the urban home.